Building your brand guide

A brand guide is a document that informs the user of the correct use of predetermined elements related to your brand. This includes rules and guidelines related to your company’s visual identity for any internal or external communication, including logo usage, font type and colour, and typography, along with the brand’s mission statement, positioning, identity, …

Brand management is all about consistency

Your brand is not just a logo or a slogan, but rather the sum total of all the experiences that customers have with your business. This includes everything they see, hear, use, and experience. A strong brand communicates what your business does, how it does it, and what values it represents. Great brand management creates …

The power of a memorable logo

A memorable logo and solid brand identity can have a profound impact on the success of a company. From establishing brand recognition to inspiring trust in customers, a well-designed logo and brand identity can set a company apart and drive growth. In this article, we explore the importance of creating a memorable logo and sol brand identity.