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A brand guide is a document that informs the user of the correct use of predetermined elements related to your brand. This includes rules and guidelines related to your company’s visual identity for any internal or external communication, including logo usage, font type and colour, and typography, along with the brand’s mission statement, positioning, identity, …

Consistent brand identity is crucial for any business looking to establish and maintain a strong presence in the marketplace. Having a consistent brand identity helps to establish trust and credibility with customers, and it makes it easier for them to recognize and remember your business.